This event will focus on the techniques of persuasion from a business analyst perspective. Persuasion has technical skills – just like process modeling – and steps to follow if you’re going to build support. Going from being an order taker to leading the creation of value requires that analysts master these techniques and provide persuasive leadership. This is a deep dive into specific questions to ask, situations to look for, and methods for engaging executives – all from a business analyst’s perspective and rich in personal stories and experiences.
Speaker- Keith Ellis
Authored the most quoted study on the business value of requirements excellence – the Business Analysis Benchmark – and is recognized as among the top 1% of individuals in our field. Keith has implemented large scale centers of excellence, run mega projects, and has been a headline speaker in the requirements field for almost a decade.
Event Date: Wednesday, April 23, 2014
Event: 5:30 pm – 8:00 pm
Registration & Networking: 5:30 pm – 6:20 pm
Chapter Board: 6:20 pm – 6:30 pm
Presentation by Keith Ellis: 6:30 pm – 8:00 pm